Do You Know Who the Most Powerful Person in the World Is?
No, It’s Not Who You’re Thinking.** When we talk about power, a few images instantly come to mind. Presidents signing laws. Billionaires&nb...
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How Greenwashing Is Destroying Brand Trust
For years, brands loved using the color green, a leaf icon, or the word eco-friendly to win public sympathy. And for a long time, it worked. But today’s...
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The Email That Destroyed My Personal Brand (and What I Learned)
The Day Everything Changed I’ve sent thousands of emails in my career. Some won deals. Some built relationships. Some opened doors I didn’t even know existed. ...
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The Branding Strategy That Turned a Drink Into a Global Superpower
A Green Brander Perspective on Identity, Culture, and Modern Brand-Building How a Simple Drink Became a Global Cultural Engine Very few brands in history have escaped t...
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The Personal Brand Multiverse: What If You Could A/B Test Your Life?
What if you could split yourself into two lives, and see which version wins? Imagine this: Two versions of you wake up tomorrow. Both have the same talent, the same e...
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From Unemployed to Industry Leader in 90 Days
Three months ago, I was sitting at my kitchen table in an old t-shirt, staring at my laptop. My inbox was empty, my bank account was shrinking, and my self-worth was pretty much i...
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The Brutal Truth: Most Personal Branding Advice Is Written by People Who’ve Never Built a Real Business
The Lie We’ve All Been Sold Open LinkedIn right now, and you’ll see it: hundreds of “personal branding coaches” telling you ho...
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A Case Study on Brené Brown and the Strategic Branding of Vulnerability
Before 2010, Dr. Brené Brown was an academic in the most traditional sense. A research professor at the University of Houston’s Graduate College of Social Work, she inhabi...
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Mistake That Destroyed a $10M Career
It took Mark “Sully” Sullivan two decades to build his empire. It took one email thread to burn it to the ground. Sully wasn’t just a successful CEO; he w...
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The Gender Bias I Found Is Worse Than You Think
For years, I told my clients that personal branding was about strategy. Find your niche, be consistent, provide value. I thought it was a level playing field where the best ideas ...
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