Do You Know Who the Most Powerful Person in the World Is?
No, It’s Not Who You’re Thinking.** When we talk about power, a few images instantly come to mind. Presidents signing laws. Billionaires&nb...
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The Personal Brand Multiverse: What If You Could A/B Test Your Life?
What if you could split yourself into two lives, and see which version wins? Imagine this: Two versions of you wake up tomorrow. Both have the same talent, the same e...
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We Analyzed 50,000 LinkedIn Profiles. Here’s What the Top 1% Do That the Other 99% Don’t
A few months ago, our team at Green Brander became obsessed with one question: What really separates a memorable LinkedIn profile from a forgettable one? To find the answer, we a...
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What I Learned After Spending $100,000 on My Personal Brand
When I tell people I’ve spent over $100,000 on my personal brand, they either laugh… or lean in. “Was it worth it?” they ask. And truthfully? Yes, but...
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