Do You Know Who the Most Powerful Person in the World Is?
No, It’s Not Who You’re Thinking.** When we talk about power, a few images instantly come to mind. Presidents signing laws. Billionaires&nb...
Read More
How Greenwashing Is Destroying Brand Trust
For years, brands loved using the color green, a leaf icon, or the word eco-friendly to win public sympathy. And for a long time, it worked. But today’s...
Read More
The Personal Brand Multiverse: What If You Could A/B Test Your Life?
What if you could split yourself into two lives, and see which version wins? Imagine this: Two versions of you wake up tomorrow. Both have the same talent, the same e...
Read More
The Brutal Truth: Most Personal Branding Advice Is Written by People Who’ve Never Built a Real Business
The Lie We’ve All Been Sold Open LinkedIn right now, and you’ll see it: hundreds of “personal branding coaches” telling you ho...
Read More
Mistake That Destroyed a $10M Career
It took Mark “Sully” Sullivan two decades to build his empire. It took one email thread to burn it to the ground. Sully wasn’t just a successful CEO; he w...
Read More
The Gender Bias I Found Is Worse Than You Think
For years, I told my clients that personal branding was about strategy. Find your niche, be consistent, provide value. I thought it was a level playing field where the best ideas ...
Read More
We Analyzed 50,000 LinkedIn Profiles. Here’s What the Top 1% Do That the Other 99% Don’t
A few months ago, our team at Green Brander became obsessed with one question: What really separates a memorable LinkedIn profile from a forgettable one? To find the answer, we a...
Read More
What I Learned After Spending $100,000 on My Personal Brand
When I tell people I’ve spent over $100,000 on my personal brand, they either laugh… or lean in. “Was it worth it?” they ask. And truthfully? Yes, but...
Read More
Personal Branding Courses Are Billion $$$ Scam
In the last decade, “personal branding” has turned into a multi-billion-dollar industry. You’ve probably seen the ads: “Build your brand in 30 days!” or “My $499 course...
Read More
Personal Branding vs. Corporate Branding: How They Work Together
Now buyers no longer just look at logos or polished taglines when making decisions. They look at people. Studies show that nearly 70% of B2B purchase decisions will be ...
Read More- 1
- 2
