How Greenwashing Is Destroying Brand Trust
For years, brands loved using the color green, a leaf icon, or the word eco-friendly to win public sympathy. And for a long time, it worked. But today’s...
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The Personal Brand Multiverse: What If You Could A/B Test Your Life?
What if you could split yourself into two lives, and see which version wins? Imagine this: Two versions of you wake up tomorrow. Both have the same talent, the same e...
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A Case Study on Brené Brown and the Strategic Branding of Vulnerability
Before 2010, Dr. Brené Brown was an academic in the most traditional sense. A research professor at the University of Houston’s Graduate College of Social Work, she inhabi...
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Mistake That Destroyed a $10M Career
It took Mark “Sully” Sullivan two decades to build his empire. It took one email thread to burn it to the ground. Sully wasn’t just a successful CEO; he w...
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What I Learned After Spending $100,000 on My Personal Brand
When I tell people I’ve spent over $100,000 on my personal brand, they either laugh… or lean in. “Was it worth it?” they ask. And truthfully? Yes, but...
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