Do You Know Who the Most Powerful Person in the World Is?
No, It’s Not Who You’re Thinking.** When we talk about power, a few images instantly come to mind. Presidents signing laws. Billionaires&nb...
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How Greenwashing Is Destroying Brand Trust
For years, brands loved using the color green, a leaf icon, or the word eco-friendly to win public sympathy. And for a long time, it worked. But today’s...
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The Gender Bias I Found Is Worse Than You Think
For years, I told my clients that personal branding was about strategy. Find your niche, be consistent, provide value. I thought it was a level playing field where the best ideas ...
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We Analyzed 50,000 LinkedIn Profiles. Here’s What the Top 1% Do That the Other 99% Don’t
A few months ago, our team at Green Brander became obsessed with one question: What really separates a memorable LinkedIn profile from a forgettable one? To find the answer, we a...
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Personal Branding Courses Are Billion $$$ Scam
In the last decade, “personal branding” has turned into a multi-billion-dollar industry. You’ve probably seen the ads: “Build your brand in 30 days!” or “My $499 course...
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