How Greenwashing Is Destroying Brand Trust
For years, brands loved using the color green, a leaf icon, or the word eco-friendly to win public sympathy. And for a long time, it worked. But today’s...
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The Personal Brand Multiverse: What If You Could A/B Test Your Life?
What if you could split yourself into two lives, and see which version wins? Imagine this: Two versions of you wake up tomorrow. Both have the same talent, the same e...
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Personal Branding vs. Corporate Branding: How They Work Together
Now buyers no longer just look at logos or polished taglines when making decisions. They look at people. Studies show that nearly 70% of B2B purchase decisions will be ...
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The Psychology Behind Personal Branding
Why People Remember People, Not Just Products Think about the last time you discovered a new brand or business. Did you connect with the logo or with the person behind it...
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What Happens When You Ignore Your Personal Brand?
Silence Inconsistency A confusing mix of unrelated posts. This is the reality of an UNPLANNED and UNMANAGED digital presence, and today, it comes at a high price: l...
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