The Brutal Truth: Most Personal Branding Advice Is Written by People Who’ve Never Built a Real Business
The Lie We’ve All Been Sold Open LinkedIn right now, and you’ll see it: hundreds of “personal branding coaches” telling you ho...
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A Case Study on Brené Brown and the Strategic Branding of Vulnerability
Before 2010, Dr. Brené Brown was an academic in the most traditional sense. A research professor at the University of Houston’s Graduate College of Social Work, she inhabi...
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Mistake That Destroyed a $10M Career
It took Mark “Sully” Sullivan two decades to build his empire. It took one email thread to burn it to the ground. Sully wasn’t just a successful CEO; he w...
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The Gender Bias I Found Is Worse Than You Think
For years, I told my clients that personal branding was about strategy. Find your niche, be consistent, provide value. I thought it was a level playing field where the best ideas ...
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We Analyzed 50,000 LinkedIn Profiles. Here’s What the Top 1% Do That the Other 99% Don’t
A few months ago, our team at Green Brander became obsessed with one question: What really separates a memorable LinkedIn profile from a forgettable one? To find the answer, we a...
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What I Learned After Spending $100,000 on My Personal Brand
When I tell people I’ve spent over $100,000 on my personal brand, they either laugh… or lean in. “Was it worth it?” they ask. And truthfully? Yes, but...
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Personal Branding Courses Are Billion $$$ Scam
In the last decade, “personal branding” has turned into a multi-billion-dollar industry. You’ve probably seen the ads: “Build your brand in 30 days!” or “My $499 course...
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Personal Branding vs. Corporate Branding: How They Work Together
Now buyers no longer just look at logos or polished taglines when making decisions. They look at people. Studies show that nearly 70% of B2B purchase decisions will be ...
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The Science of First Impression
How Your Online Presence Shapes Perception They say you never get a second chance to make a first impression—and in today’s digital world, that impression often happens o...
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The Psychology Behind Personal Branding
Why People Remember People, Not Just Products Think about the last time you discovered a new brand or business. Did you connect with the logo or with the person behind it...
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