Do You Know Who the Most Powerful Person in the World Is?
No, It’s Not Who You’re Thinking.** When we talk about power, a few images instantly come to mind. Presidents signing laws. Billionaires&nb...
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From Unemployed to Industry Leader in 90 Days
Three months ago, I was sitting at my kitchen table in an old t-shirt, staring at my laptop. My inbox was empty, my bank account was shrinking, and my self-worth was pretty much i...
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The Brutal Truth: Most Personal Branding Advice Is Written by People Who’ve Never Built a Real Business
The Lie We’ve All Been Sold Open LinkedIn right now, and you’ll see it: hundreds of “personal branding coaches” telling you ho...
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A Case Study on Brené Brown and the Strategic Branding of Vulnerability
Before 2010, Dr. Brené Brown was an academic in the most traditional sense. A research professor at the University of Houston’s Graduate College of Social Work, she inhabi...
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We Analyzed 50,000 LinkedIn Profiles. Here’s What the Top 1% Do That the Other 99% Don’t
A few months ago, our team at Green Brander became obsessed with one question: What really separates a memorable LinkedIn profile from a forgettable one? To find the answer, we a...
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What I Learned After Spending $100,000 on My Personal Brand
When I tell people I’ve spent over $100,000 on my personal brand, they either laugh… or lean in. “Was it worth it?” they ask. And truthfully? Yes, but...
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